Captive Media, brainchild of EG Technology’s Mark Melford and Gordon MacSween, has launched a world-first gaming system. Forget Xbox, Sony Playstation, and Nintendo – we’d argue that Pee TV is the most innovative video game this decade! A bar in Cambridge (TaBouche, Market Passage) is host to a pilot scheme that combines advertising opportunities and competitive online gaming with a human bodily function to transform the 55 seconds average time spent at a urinal into an engaging experience.
“The Captive Media system consists simply of a hi-definition screen, fitted at eye level above the urinal, where it commands the full attention of the user. When not in active use, it plays a mixture of adverts and content from one of our six ‘PTV’ channels.”
“But when a user approaches, it flips into gaming mode, using patented technology to detect not only his presence … but the direction of his stream. Algorithms then allow the user to do something simple, but VERY engaging – controlling the system just by aiming their stream left or right!”