Round Peg (Cambridge) Ltd, www.round-peg.com is a Cambridge based design resource, working with leading UK industrial, scientific, pharmaceutical, telecom, medical and consumer product companies. As an external design resource, Round Peg is positioned to take up the excess workload from Companies when existing resources are up to capacity.

"SolidWorks is clearly winning the race as the most popular mainstream 3D design system used in production, used by hundreds of companies in the UK. Quite simply we need to align our product development systems with those of our customers" comments Nick Harrison, Managing Director of Round Peg.

Like many design and manufacturing organisations, Round Peg found that SolidWorks has a very easy learning curve enabling value to be delivered to customers faster than ever before.

For product development, superior functionality using COSMOS Xpress and Moldflow Xpress allow "look-see" testing before committing to manufacture, ultimately creating designs right first time and eliminating prototyping.

Round Peg work with such a broad range of design companies in varied industries, all under considerable pressure to reduce product development timescales. The sheer breadth of functionality within SolidWorks Office allows us to address these industry requirements and create the most advanced animations and renderings, ultimately assisting sales and marketing functions.

By working with customers on a partnership basis, Round Peg get to understand their customers systems and cultures. Now by using SolidWorks, Round Peg can become a seamless extension of their customers design process. SolidWorks has significantly increased the potential available market to Round Peg, who are now able to work for new companies that previously would not have been possible.

"Innova Systems is very much a partner in our business. When considering using new CAD software, the level of training and support offered by the reseller is vital to our company. We have found that Innova Systems have always provided an excellent all-round service" comments Nick.